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Walsh Employment

Marketing Content Specialist

  • Bern, Bern, Schweiz

About the role

Marketing Content Specialist

Location: Bern, Switzerland – remote/home-based, candidates in or near Bern strongly preferred

Salary: CHF 90K plus excellent benefits package

About the Opportunity

Join an international B2B software business supporting marketing activity across EMEA, with a focus on telecoms and utilities.

This is a hands-on role creating technical content and multi-channel campaigns that support customer engagement, lead generation and pipeline growth.

Key Requirements

You will be a hands-on B2B marketer with:

  • 3+ years' B2B marketing experience
  • Background within software, SaaS or technology
  • Experience within telecoms and/or utilities
  • Strong content creation and technical writing
  • Experience with case studies, proposals/RFPs, blogs, emails, landing pages and presentations
  • Strong Word and PowerPoint
  • HubSpot and/or Salesforce
  • Understanding of lead generation, pipeline and marketing KPIs
  • Regional or international marketing experience, ideally EMEA
  • Ability to work independently and take ownership
  • Adobe InDesign highly desirable

Role & Responsibilities

  • Creating content for telecoms and utilities audiences
  • Developing customer stories and case studies
  • Producing proposal and RFP materials
  • Creating blogs, emails, landing pages, presentations and campaign assets
  • Supporting multi-channel campaigns
  • Working with technical subject matter experts
  • Tracking leads, pipeline and campaign performance
  • Supporting regional events and tradeshows

Why Join?

A strong opportunity to take ownership of EMEA marketing content and campaigns within an international software business, working directly with technical experts, customers and commercial teams.

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