Senior Associate/Manager – Marketing Technology Specialist

At PwC Switzerland, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We're part of a tech-forward, people-empowered network and help clients build, accelerate and sustain momentum across audit, assurance, tax, legal, workforce, deals and consulting. We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.

At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing.

This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence.

• Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
• Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
• Partner with IT to re-architect and optimise the marketing data foundation and data architecture
• Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities
• Enable scalable, high-quality marketing execution through automation, standardisation, and AI
• Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms
• Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights
• Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing
• Enable business-led marketing activation through self-service tools and scalable technology solutions
• Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners)
• Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)

Your Skill Set

• 6–8+ years of experience in marketing technology, digital platforms, or marketing operations
• Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)
• Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation
• Experience working with cloud-based platforms and integrated tech stacks
• Excellent stakeholder management and communication skills
• Analytical mindset with a focus on scalability, efficiency and performance
• Ability to work in a fast-paced environment and drive change across teams
• Fluent in English, German is a strong advantage
• 6–8+ years of experience in marketing technology, digital platforms, or marketing operations
• Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)
• Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation
• Experience working with cloud-based platforms and integrated tech stacks
• Excellent stakeholder management and communication skills
• Analytical mindset with a focus on scalability, efficiency and performance
• Ability to work in a fast-paced environment and drive change across teams
• Fluent in English, German is a strong advantage